The birth of

“Motherhood is beautiful – but it’s tough. I strongly feel that your clothes should be too.”

Lucy Ovington – Mom & Founder

“I’ve worked in fashion my whole career; and it was only when I was pregnant with my first child that I realized just how unfit for purpose the vast majority of maternity clothing is,” says Lucy. From her own experience the final straw came when she was desperately trying to breastfeed her crying newborn in a restaurant. She was wearing a “nursing top” so overly complicated that in the end, Lucy’s mom had to cut the top open with scissors borrowed from the waiter.

It was clear maternity clothing needed to be thought about in a radically different way and so, GLOWE was born.

Lucy’s fashion career spans nearly 20 years as a respected leader and creative director at some of the world’s most renowned brands such as Burberry, Calvin Klein, Michael Kors and J.Crew. In 2014, Ovington pivoted into an innovation role at sportswear giant Under Armour, where her mission was to look at new ways to enhance an athlete’s natural ability through performance apparel. While working with American Ballet Theater’s principal dancer Misty Copeland on her signature line, Ovington created collections that complement the female form and provide freedom of movement, ensuring the perfect balance between fashion and performance.

“Tapping into my fashion and innovation background, we spent years obsessing over fit and quality, resulting in the GLOWE, a superior maternity legging I couldn’t go a day without wearing - and still don’t 2-months postpartum,” say’s Lucy. 

The name GLOWE (glō-wē) is an acronym for

Giving LOve to Women Everywhere.

GLOWE makes a woman’s journey into motherhood a little more effortless and supported through innovation and thoughtful design for every woman’s changing body, BEFORE, DURING & AFTER PREGNANCY.

GLOWE helps her feel confident and comfortable, giving her the energy to be herself at work, on a Friday night and with her partner on her travels.