The birth of
“Motherhood is beautiful – but it’s tough. I strongly feel that your clothes should be too.”
Lucy Ovington – Mom & Founder
“I’ve worked in fashion my whole career; and it was only when I was pregnant with my first child that I realized just how unfit for purpose the vast majority of maternity clothing is,” says Lucy. From her own experience the final straw came when she was desperately trying to breastfeed her crying newborn in a restaurant. She was wearing a “nursing top” so overly complicated that in the end, Lucy’s mom had to cut the top open with scissors borrowed from the waiter.
It was clear maternity clothing needed to be thought about in a radically different way and so, GLOWE was born.
#GLOWEGIRLSGLOW
As a design director working for global brands such as Burberry, Calvin Klein and J Crew, Lucy then pivoted into an innovation role at sportswear giant Under Armour. Her mission was to look at new ways to enhance an athlete’s natural ability through performance apparel. Whilst working with American Ballet Theater’s principal dancer Misty Copeland on her signature line, Lucy created collections that complement the female form and provide freedom of movement, ensuring the perfect balance between fashion and performance.
“I brought my fashion and innovation background together to invent our patent pending Levanta Technology. I spent 18 months testing it out on countless women (and myself) to create a legging I cannot go a day without wearing.
As a mother of one who is currently pregnant with my second, I am so excited to launch GLOWE (my third baby!) to help women in the same way it has helped me. Our Levanta Legging keeps me feeling energized, supported and, most importantly, still me.”
“Motherhood is beautiful – but it’s tough. I strongly feel that your clothes should be too.”
Lucy Ovington – Mom & Founder
The birth of
“I’ve worked in fashion my whole career; and it was only when I was pregnant with my first child that I realized just how unfit for purpose the vast majority of maternity clothing is,” says Lucy. From her own experience the final straw came when she was desperately trying to breastfeed her crying newborn in a restaurant. She was wearing a “nursing top” so overly complicated that in the end, Lucy’s mom had to cut the top open with scissors borrowed from the waiter.
It was clear maternity clothing needed to be thought about in a radically different way and so, GLOWE was born.
As a design director working for global brands such as Burberry, Calvin Klein and J Crew, Lucy then pivoted into an innovation role at sportswear giant Under Armour. Her mission was to look at new ways to enhance an athlete’s natural ability through performance apparel. Whilst working with American Ballet Theater’s principal dancer Misty Copeland on her signature line, Lucy created collections that complement the female form and provide freedom of movement, ensuring the perfect balance between fashion and performance.
“I brought my fashion and innovation background together to invent our patent pending Levanta Technology. I spent 18 months testing it out on countless women (and myself) to create a legging I cannot go a day without wearing.
As a mother of one who is currently pregnant with my second, I am so excited to launch GLOWE (my third baby!) to help women in the same way it has helped me. Our Levanta Legging keeps me feeling energized, supported and, most importantly, still me.”
MATERNITY,
MEET YOUR FUTURE.
In an era of innovation and cutting-edge technology, why settle for clothes that have been made without really thinking who’s wearing it? During pregnancy and postpartum your body relies more than ever on your garments which is why GLOWE lives by these three values:
INNOVATION IS OUR OBSESSION
COOL IS OUR CORE
VERSATILITY IS OUR FOUNDATION
MATERNITY,
MEET YOUR FUTURE.
In an era of innovation and cutting-edge technology why settle for clothes that have been made without really thinking who’s wearing it? During pregnancy and postpartum your body relies more than ever on your garments which is why GLOWE lives by these three values:
INNOVATION IS OUR OBSESSION
COOL IS OUR CORE
VERSATILITY IS OUR FOUNDATION
INNOVATION IS OUR OBSESSION
As performance experts, we’ve examined every challenge women face during pregnancy and beyond to engineer progressive solutions for maternity apparel. Our founder has spent years obsessing over fit and quality, and is now in a unique position to create exponentially superior maternity garments using state of the art construction and techniques.
INNOVATION IS OUR OBSESSION
As performance experts, we’ve examined every challenge women face during pregnancy and beyond to engineer progressive solutions for maternity apparel. Our founder has spent years obsessing over fit and quality, and is now in a unique position to create exponentially superior maternity garments using state of the art construction and techniques.
COOL IS OUR CORE
We believe you shouldn’t have to choose between fashion and function, which is why every GLOWE piece is carefully considered through intuitive design combined with cutting-edge cool. Our signature leopard print makes a statement while camouflaging any areas you may not feel so confident about. Perfectly placed pockets, easy to nurse access and effortless functionality is built into every single piece, giving you maternity apparel that still feels like ‘you.’
COOL IS OUR CORE
We believe you shouldn’t have to choose between fashion and function, which is why every GLOWE piece is carefully considered through intuitive design combined with cutting-edge cool. Our signature leopard print makes a statement while camouflaging any areas you may not feel so confident about. Perfectly placed pockets, easy to nurse access and effortless functionality is built into every single piece, giving you maternity apparel that still feels like ‘you.’
VERSATILITY IS OUR FOUNDATION
What if one well considered garment could take the place of many? We design every GLOWE garment to be worn beyond a single purpose. Our capsule collection is created to deliver pieces which work on every occasion: from yoga class, to work, a night out, or a wedding. Every single item covers the 3P’s -
Pre | Pregnancy | Post, providing support and extra coverage when you need it most. Our leggings can even be personalized to your height for the perfect custom fit.
VERSATILITY IS OUR FOUNDATION
What if one well considered garment could take the place of many? We design every GLOWE garment to be worn beyond a single purpose. Our capsule collection is created to deliver pieces which work on every occasion: from yoga class, to work, a night out, or a wedding. Every single item covers the 3P’s -
Pre | Pregnancy | Post, providing support and extra coverage when you need it most. Our leggings can even be personalized to your height for the perfect custom fit.
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