WELCOME
TO THE FUTURE OF
MATERNITY

Born out of the Brit rebellious spirit, GLOWE is the first performance-led maternity brand to give you cutting-edge cool for before, during and after your pregnancy.

We’ve invested in advanced technology, premium fabrics and innovative design to deliver maternity clothing that breaks all the rules. 

WELCOME TO THE FUTURE OF MATERNITY

Born out of the Brit rebellious spirit, GLOWE is the first performance-led maternity brand to give you cutting-edge cool for before, during and after your pregnancy.

We’ve invested in advanced technology, premium fabrics and innovative design to deliver maternity clothing that breaks all the rules. 

We believe motherhood shouldn’t be about losing your identity, becoming invisible or undesirable; especially when pregnancy can be so hard – physically, mentally and emotionally.

Our mission is to Give LOve to Women Everywhere so you can feel as powerful as your body undoubtedly is while it creates new life. Your original sense of self is as important to us as it is to you.

GLOWE exists to make your journey into motherhood a little more effortless and fun whilst looking cool AF.

We see GLOWE garments as being like a best girlfriend: supportive, stylish, comforting and brilliant fun. You’ll want to hang out, a lot.  

THE BIRTH OF GLOWE

As a design director working for global brands such as Burberry, Calvin Klein and J Crew, our British founder, Lucy Ovington, pivoted into a concept and innovation role at sportswear giant Under Armour. Her mission was to truly understand how the body works in motion, looking at new ways to enhance an athlete’s natural ability through performance apparel. Whilst working with American Ballet Theater’s principal dancer Misty Copeland on her signature line, Lucy specifically engineered garments to compliment the female form and provide freedom of movement, creating the perfect balance between fashion and performance.

After going through pregnancy and a difficult time with nursing, Lucy saw there were countless problems within the world of maternity apparel, which from her own experience seemed like a very under-served market. The final straw came when Lucy was desperately trying to breastfeed her crying newborn in a restaurant. She was wearing a “nursing top” so overly complicated that in the end, Lucy’s mom had to cut the top open with scissors borrowed from the waiter. It was clear maternity clothing needed to be thought about in a radically different way and so, GLOWE was born. 

GLOWE seeks to shift the current landscape of maternity, giving women clothing that is innovative, supportive, quality and ultimately, really f**king cool.

THE BIRTH OF GLOWE

As a design director working for global brands such as Burberry, Calvin Klein and J Crew, our British founder, Lucy Ovington, pivoted into a concept and innovation role at sportswear giant Under Armour. Her mission was to truly understand how the body works in motion, looking at new ways to enhance an athlete’s natural ability through performance apparel. Whilst working with American Ballet Theater’s principal dancer Misty Copeland on her signature line, Lucy specifically engineered garments to compliment the female form and provide freedom of movement, creating the perfect balance between fashion and performance.

After going through pregnancy and a difficult time with nursing, Lucy saw there were countless problems within the world of maternity apparel, which from her own experience seemed like a very under-served market. The final straw came when Lucy was desperately trying to breastfeed her crying newborn in a restaurant. She was wearing a “nursing top” so overly complicated that in the end, Lucy’s mom had to cut the top open with scissors borrowed from the waiter. It was clear maternity clothing needed to be thought about in a radically different way and so, GLOWE was born. 

GLOWE seeks to shift the current landscape of maternity, giving women clothing that is innovative, supportive, quality and ultimately, really f**king cool.

INSIDE GLOWE

In an era of innovation and cutting-edge technology, why settle for clothes that have been made without really thinking who’s wearing it? During pregnancy and postpartum your body relies more than ever on your garments which is why GLOWE lives by these three values:

INNOVATION IS OUR OBSESSION

COOL IS OUR CORE

VERSATILITY IS OUR FOUNDATION

INSIDE GLOWE

In an era of innovation and cutting-edge technology why settle for clothes that have been made without really thinking who’s wearing it? During pregnancy and postpartum your body relies more than ever on your garments which is why GLOWE lives by these three values:

INNOVATION IS OUR OBSESSION

COOL IS OUR CORE

VERSATILITY IS OUR FOUNDATION




INNOVATION IS OUR OBSESSION


As performance experts, we’ve examined every challenge women face during pregnancy and beyond to engineer progressive solutions for maternity apparel. Our founder has spent years obsessing over fit and quality, and is now in a unique position to create exponentially superior maternity garments using state of the art construction and techniques.

INNOVATION IS OUR OBSESSION

As performance experts, we’ve examined every challenge women face during pregnancy and beyond to engineer progressive solutions for maternity apparel. Our founder has spent years obsessing over fit and quality, and is now in a unique position to create exponentially superior maternity garments using state of the art construction and techniques.

COOL IS OUR CORE

We believe you shouldn’t have to choose between fashion and function, which is why every GLOWE piece is carefully considered through intuitive design combined with cutting-edge cool. Our signature leopard print makes a statement while camouflaging any areas you may not feel so confident about. Perfectly placed pockets, easy to nurse access and effortless functionality is built into every single piece, giving you maternity apparel that still feels like ‘you.’





COOL IS OUR CORE


We believe you shouldn’t have to choose between fashion and function, which is why every GLOWE piece is carefully considered through intuitive design combined with cutting-edge cool. Our signature leopard print makes a statement while camouflaging any areas you may not feel so confident about. Perfectly placed pockets, easy to nurse access and effortless functionality is built into every single piece, giving you maternity apparel that still feels like ‘you.’

VERSATILITY IS OUR FOUNDATION

What if one well considered garment could take the place of many? We design every GLOWE garment to be worn beyond a single purpose. Our capsule collection is created to deliver pieces which work on every occasion: from yoga class, to work, a night out, or a wedding. Every single item covers the 3P’s -
Pre | Pregnancy | Post, providing support and extra coverage when you need it most. Our leggings can even be personalized to your height for the perfect custom fit.



VERSATILITY IS OUR FOUNDATION


What if one well considered garment could take the place of many? We design every GLOWE garment to be worn beyond a single purpose. Our capsule collection is created to deliver pieces which work on every occasion: from yoga class, to work, a night out, or a wedding. Every single item covers the 3P’s -
Pre | Pregnancy | Post, providing support and extra coverage when you need it most. Our leggings can even be personalized to your height for the perfect custom fit.

It’s time to expect more from maternity apparel as we redraw the line between style and function.  

MOTHERHOOD IS BEAUTIFUL AND TOUGH.
MAKE SURE YOUR CLOTHES ARE TOO. 

WEAR TEST GLOWE

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